Iron Cowboy 2018 · 1hr 16min · Documentary

In 2012 James Lawrence set out to break the world record of Iron distance races completed in one year. This is his story

Iron Cowboy 2018 · 1hr 16min · Documentary

50 Races. 50 Days. 50 States??? (with Iron Cowboy)

Repeatedly mocked for choosing a goal so big, Lawrence decided to take on the challenge of doing 50 Ironman races, in 50 consecutive days, through all 50 US States. His journey will make you laugh, cry and possibly squirm in your seats in disbelief. #running #run #ironcowboy 

When I first came to know Iron Cowboy I REALLY doubted that he was for real. After all, for me, this was beyond possible. However, as he likes to say himself, he redefines the impossible. 

This man has literally run 50 races on 50 days on 50 different states and, today, he is here to help you do the same. 

Watch 50.50.50 On Netflix

Iron Cowboy from Netflix’s The Story of the 50.50.50

James Lawrence, best known as the “Iron Cowboy", was born in Calgary, Alberta, Canada. Married to Sunny who is the partner in their journey, is also a proud father of five wonderful kids: his daughters, Lucy, Lily, Daisy and Dolly, and his son, Quinn. 

On June 6, 2015, James attempted to complete 50 Ironman Triathlons in 50 consecutive days across all 50 U.S. States. He trained knowing that he and his family would be moving from state to state and race to race in an RV, with little time to pick up or prepare meals along the way so he had to be sure his body was prepared to get through each race on “regular” food. He invited people in every state to join him on the last leg of the marathon, and most dinners and bike sandwiches were supplied by coordinators in each city. Lawrence didn’t have the luxury of relying on a highly specialized diet when so much of what he ate was out of his hands.

How to Master Mental Toughness | James Lawrence on Impact Theory

How to Master Mental Toughness | James Lawrence on Impact Theory

Guinness World Record-setting triathlete James Lawrence has accomplished feats many once called impossible. His ability to push his body past the point of physical limitations helped him complete 50 Ironman triathlons in 50 days. Hear from The Iron Cowboy himself on why limits are meant to be surpassed on this episode of Impact Theory with Tom Bilyeu.